NECO 2025/2026 Marketing Objective and Essay Questions and Answers
NECO Marketing 2025/2026
Section A: Objective Questions (1–50)
Instructions: Choose the correct option A–D that best answers each question.
-
Marketing can best be defined as —
A. selling products at high prices
B. managing sales reps
C. identifying and satisfying human needs profitably
D. producing goods in large quantities
Answer: C -
Which of the following is not a component of the marketing mix?
A. Product
B. Price
C. Promotion
D. Labour
Answer: D -
The total number of products a company has is referred to as —
A. product item
B. product mix
C. product line
D. brand
Answer: B -
A product’s life cycle includes all the following stages except —
A. introduction
B. growth
C. decline
D. destruction
Answer: D -
The strategy of dividing the market into segments is called —
A. targeting
B. positioning
C. segmentation
D. pricing
Answer: C -
Which of the following is not a basis for market segmentation?
A. Demography
B. Geography
C. Behaviour
D. Monopoly
Answer: D -
The price charged to recover production cost only is called —
A. fixed price
B. skimming
C. break-even price
D. competitive price
Answer: C -
Advertising media include all the following except —
A. radio
B. television
C. internet
D. warehouse
Answer: D -
The process of persuading people to buy a product is called —
A. pricing
B. promotion
C. warehousing
D. distribution
Answer: B -
Branding helps a product by —
A. reducing its size
B. hiding defects
C. identifying and differentiating it
D. increasing taxes
Answer: C -
A set of buyers who share common characteristics is known as —
A. market union
B. target market
C. market force
D. market capacity
Answer: B -
The amount of product a customer is willing to buy at a given price is —
A. demand
B. supply
C. cost
D. need
Answer: A -
The use of social media to promote products is called —
A. digital promotion
B. influencer marketing
C. online market research
D. telemarketing
Answer: A -
A middleman who takes ownership of goods is —
A. agent
B. broker
C. wholesaler
D. marketer
Answer: C -
The difference between the selling price and the cost price is —
A. markup
B. turnover
C. revenue
D. net loss
Answer: A -
A marketing strategy that involves low prices to attract customers is —
A. penetration pricing
B. price skimming
C. premium pricing
D. psychological pricing
Answer: A -
Which of the following best defines promotion in marketing?
A. Reduction in product cost
B. Offering free gifts
C. Making customers aware of products
D. Displaying products on the street
Answer: C -
One of the major objectives of public relations is to —
A. generate publicity
B. improve product quality
C. reduce marketing expenses
D. boost government taxes
Answer: A -
The most direct channel of distribution is —
A. producer → wholesaler → retailer → consumer
B. producer → agent → retailer → consumer
C. producer → retailer → consumer
D. producer → consumer
Answer: D -
The combination of promotional tools used to achieve marketing goals is —
A. sales force
B. promotional strategy
C. promotional mix
D. product mix
Answer: C -
A product that satisfies the same need as another product is called a —
A. substitute product
B. complementary product
C. capital good
D. staple good
Answer: A -
A packaging that adds aesthetic value and protects the product is called —
A. secondary packaging
B. promotional packaging
C. decorative packaging
D. primary packaging
Answer: A -
The part of marketing responsible for collecting, analyzing, and interpreting data is —
A. sales promotion
B. advertising
C. market research
D. personal selling
Answer: C -
A person who buys goods in bulk and sells to retailers is a —
A. consumer
B. wholesaler
C. middleman
D. distributor
Answer: B -
One of the benefits of branding to a firm is that it —
A. increases transportation costs
B. limits customer loyalty
C. creates product identity
D. makes packaging difficult
Answer: C -
The term “target market” refers to —
A. government-owned markets
B. a specific group of potential customers
C. all available markets
D. local customers only
Answer: B -
The total quantity of goods that sellers are willing and able to sell at a given price is —
A. stock
B. demand
C. supply
D. surplus
Answer: C -
The communication strategy that allows for interaction and immediate feedback is —
A. television advertisement
B. billboard
C. personal selling
D. radio jingles
Answer: C -
The action of delivering a product from the producer to the consumer is known as —
A. warehousing
B. distribution
C. advertising
D. merchandising
Answer: B -
The “place” element of the marketing mix deals with —
A. methods of transportation
B. pricing strategies
C. packaging style
D. promotional campaigns
Answer: A
NECO 2025/2026 Marketing Objective and Essay Questions and Answers
Marketing Environment & Consumer Behaviour
-
All the following are part of the marketing environment except —
A. competitors
B. pricing
C. customers
D. government policy
Answer: B -
A key factor that influences consumer buying behavior is —
A. population
B. fashion
C. personal income
D. transportation
Answer: C -
The method of setting prices based on competitors’ prices is —
A. discount pricing
B. competitive pricing
C. penetration pricing
D. cost-based pricing
Answer: B -
A situation where only a few firms dominate the market is called —
A. monopoly
B. oligopoly
C. free market
D. open market
Answer: B -
The process of presenting a product in a way that creates a specific image in the customer’s mind is —
A. targeting
B. promotion
C. positioning
D. segmenting
Answer: C -
The system that allows marketers to monitor and measure marketing performance is —
A. MIS (Marketing Information System)
B. SWOT
C. CRM
D. GIS
Answer: A -
The most suitable channel for perishable goods is —
A. producer → wholesaler → retailer → consumer
B. producer → consumer
C. producer → agent → retailer → consumer
D. producer → distributor → consumer
Answer: B -
The desire backed by purchasing power is known as —
A. buying decision
B. market need
C. effective demand
D. opportunity cost
Answer: C -
A product in the decline stage of the product life cycle should be —
A. highly promoted
B. withdrawn or modified
C. newly launched
D. given new branding
Answer: B -
Marketers can use psychological pricing to —
A. raise costs
B. make prices look lower
C. discourage competitors
D. avoid taxes
Answer: B
NECO 2025/2026 Marketing Objective and Essay Questions and Answers
Advanced Promotion & Distribution (41–50)
-
Which of the following is not a promotional tool?
A. Public relations
B. Personal selling
C. Branding
D. Sales promotion
Answer: C -
Giving customers free samples is a form of —
A. advertising
B. publicity
C. sales promotion
D. direct marketing
Answer: C -
A customer’s evaluation of a product’s value based on what is received and what is given is —
A. customer loyalty
B. customer satisfaction
C. perceived value
D. brand equity
Answer: C -
A distribution channel that uses no intermediary is —
A. direct
B. dual
C. indirect
D. vertical
Answer: A -
The term consumerism refers to —
A. importation
B. exportation
C. protection of consumer rights
D. increase in population
Answer: C -
The function of public relations in marketing is to —
A. recruit marketers
B. sell goods directly
C. build a good public image
D. determine selling price
Answer: C -
A franchise is a marketing arrangement in which —
A. a firm acquires shares of a company
B. an individual buys and sells company’s shares
C. an individual buys the right to operate a business under an established brand
D. an individual creates their own business from scratch
Answer: C -
What pricing strategy is used when a company sets a high price initially and later lowers it?
A. Penetration pricing
B. Competitive pricing
C. Skimming pricing
D. Dynamic pricing
Answer: C -
An item offered to attract customers to make more purchases is called a —
A. rebate
B. loss leader
C. bonus
D. gift
Answer: B -
A marketing strategy that uses different methods to maintain customer interest is —
A. integrated marketing
B. product differentiation
C. consumer protection
D. mass marketing
Answer: A
NECO 2025/2026 Marketing Objective and Essay Questions and Answers
Section B: Theory (Essay Questions)
Instructions: Answer four (4) questions only. All questions carry equal marks.
Question 1:
(a) Define marketing.
(b) List and explain four functions of marketing.
(c) Highlight three differences between marketing and selling.
Question 2:
(a) What is a market segment?
(b) State and explain four bases for segmenting a market.
(c) List any two advantages of market segmentation.
Question 3:
(a) Explain the term marketing mix.
(b) Identify and explain the 4Ps of marketing.
(c) State two advantages of using each of the 4Ps correctly.
Question 4:
(a) What is product life cycle?
(b) Discuss the five stages of a product life cycle.
(c) Outline two promotional strategies suitable at the decline stage.
Question 5:
(a) Define pricing.
(b) List and explain four pricing strategies used by marketers.
(c) State two factors affecting pricing decisions.
Question 6:
(a) Define branding.
(b) State three functions of branding in marketing.
(c) List four characteristics of a good brand.
Question 7:
(a) Explain personal selling.
(b) List and explain four advantages of personal selling.
(c) Outline two limitations of personal selling.
Question 8:
(a) Differentiate between advertising and public relations.
(b) State and explain three advantages of advertising.
(c) Identify two disadvantages of advertising.